Hello, Mr. Jansen, it is me again with another enormous letter. I am writing to you with the strong need to feed my curiousity. Since it is interesting to know what you could think of something that was written about you and others, my question is: have you ever read any articles about Japan/yourself in the press? What was the most ridiculous gossip or article you ever read, and how others reacted if they had read it too? Also, what was your opinion on band PR back then? As far as I know, some gossips were started by your own PR-manager, but perhaps it did not work out fine for Japan and the band needed another promotion tactic. So, from your point of view, what is more effective in making an artist or band more popular: articles in scandalous cheap press or in serious magazines? Thanks in advance and best regards!

I would argue the buck stopped with manager Simon Napier-Bell, he was responsible for the characters he employed as PR agents. It’s fair to say that he was coming from a bygone era and it was time for a change but he wasn’t about to make it. I don’t think it could have been much more ludicrous than it was. Spinal Tap couldn’t do it justice. The idea that any press is good press was, in the innocence of the 70’s & 80’s, still a concept, and making the press listen seemed to be a measure of how good a flirt you could be. It appeared desperate, without any dignity and treating the public like morons. And it stained everything. A PR might argue that attaining press coverage is what made the group successful but that’s not the reality. No one holds onto sensationalist storylines for more than a few minutes of curiosity then it’s forgotten, or it becomes a token piece of worthless knowledge: “oh yeah isn’t that the guy that ….’ etc. and is most likely mocked. It does nothing to further a musical career. It’s short-sighted, like downing relentless tequila shots so you don’t sober up to realise everything’s shit. Keep creating a headline because no one’s actually buying the records, but maybe they will if there’s something … anything in the newspaper. Pour another tequila. That’s how the PR functioned. Must have been hard work but not at all representative of the essence of what the group hoped to achieve. Yes, we liked looking a certain way that might’ve warranted some attention by older generations but that’s just youth expresses itself. Our actual job was to focus on making music, and PR’s job was to make the public aware of it, but we were two completely different machines thrown together by default under the misguided concept that we were aiming towards the same goal but were in fact in different ballparks. Most of us made a speedy exit from that as soon as the band disbanded.

2 thoughts on “Hello, Mr. Jansen, it is me again with another enormous letter. I am writing to you with the strong need to feed my curiousity. Since it is interesting to know what you could think of something that was written about you and others, my question is: have you ever read any articles about Japan/yourself in the press? What was the most ridiculous gossip or article you ever read, and how others reacted if they had read it too? Also, what was your opinion on band PR back then? As far as I know, some gossips were started by your own PR-manager, but perhaps it did not work out fine for Japan and the band needed another promotion tactic. So, from your point of view, what is more effective in making an artist or band more popular: articles in scandalous cheap press or in serious magazines? Thanks in advance and best regards!

  1. Thanks for your answer, it’s always interesting to know your opinion! So it seems like this pattern tends to repeat over the years, because I can find a good worthy article about anything/anyone very rarely. Mostly some annoying gossip pieces or just repeats, or even lists of facts that everyone knows. Some musical journalists are terribly lazy and they don’t even try to prove us wrong about it. Why I thought that press might be useful? Because I read some great examples of articles that were written with interest and passion. Though soon I found out that there are not many of those.
    Band managers and PR… knowing how little recognition new and not so popular bands get, I guess some of them work just like you described.
    Perhaps, this is my guess, but it feels like nothing changed much since the past. Only a great talent can help where others don’t.

    That was a really great peek into the “management” system of those times, so thank you once again!

    Like

  2. Steve, that was an interesting read in regards the whole PR/Management question. You seem to have articulated the whole process incredibly well in a relatively short answer.
    Such a contradiction..artists trying to express themselves, PR pulling in the opposite direction with £££’s the only motivation regardless of how and of the artists motivation and direction.

    Like

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